Harvest of Hope Fest 2010

Feb 11, 2010

By Chelsea Hetelson

The three-day Harvest of Hope Foundation Music and Arts Fest is back for its second year, March 12-14, at the St. Johns County Fairgrounds in St. Augustine.

The Harvest of Hope Foundation, a “non-profit organization that provides financial, educational, and service-oriented aid to migrant farm workers all over the country,” according to its web site, was founded by Phillip Kellerman in 1997.

Kellerman’s initial exposure to issues concerning migrant farm workers came from his involvement in 1989 with the ESCORT Migrant Education Program at the State University of New York in Oneonta, where he answered phone calls for the National Migrant Education Hotline. Kellerman says he received hundreds of calls from about 25 states, including Florida, from migrant farm workers seeking emergency aid for “vehicle repairs, housing, utilities, clothing, food, medical services and helping their children in schools.”

“I soon discovered there was not much federal, state or local help in these states. There was no help out there,” Kellerman said. “That’s what led me to set up the Harvest of Hope Foundation.”

In 2004, Kellerman moved to Gainesville.

“Before I left, a good friend of mine I worked with in Oneonta contacted her friend, Ryan Murphy,” Kellerman said. “He really liked the foundation and what I was doing.”

Murphy, who was getting his master’s degree in bilingual education at UF, worked in an afterschool literacy program called Libros de Familia, which promoted literacy to migrant children in Alachua County. The program received funding from the HOH Foundation to buy books, fund afterschool workshops and get UF students involved.

“I met with Phil, and I was excited about what he did [with the Foundation] and asked what I could do to help raise funds,” Murphy said. “I worked at No Idea Records going to school, and once I got involved with Phil, I wanted to bring the two worlds together. Knowing Harvest of Hope needed money, the most immediate thing I could do was to put on benefit shows.”

Murphy thought some bands he knew would be interested because “their politics would fall in line with helping workers and social justice issues.” Murphy asked his friends in Against Me! to play a benefit show, and “they took the ball and ran with it,” he said.

“They did a series of shows around the country and raised $18,000. It got us motivated and inspired Phil to realize other avenues of fundraising.”

“We just thought there was a really good connection between grassroots, alternative and progressive musicians and the grassroots work the Harvest of Hope Foundation was doing,” Kellerman said.

While setting up a benefit show for Against Me! and some other local bands with Ryan Detera of Café Eleven in St. Augustine, Detera mentioned he had “just become the general manager of the Fairgrounds and why don’t we do three days. I laughed because it seemed ridiculous compared to what I wanted to do. He said, ‘You do the Fest in Gainesville. I think you would have the ability to do it here,’” Murphy said.

As a non-profit organizing an event of that size, HOH was eligible for a grant from the county. They applied and received $50,000, the largest grant ever awarded. The money comes from tax revenue received through tourism, which is then allocated to aid organizations seeking to do special events in the county.

“Once I got together with everybody who works on the Fest and motivated everyone and got them on my team, we couldn’t look back,” Murphy said.

Through both Detera and Murphy’s connections, they began to assemble the 2009 line-up for the first HOH Fest.

“I know a lot of bands, punk bands, through No Idea, and Ryan [Detera] knows smaller indie bands through Café Eleven. He was also booking through the Fairgrounds, so he was working with agents [of national bands] as well,” Murphy said.

They came up with a diverse selection of punk, indie, hip-hop, folk and acoustic.

Last year, although 7,800 tickets were sold and 17,000 people came through the gates, nothing was raised. Kellerman explains it was a first-year test, and “most first-year tests lose a ton of money.”

But Kellerman is not disappointed with last year’s turnout.

“Even though we didn’t make money, the off-shoots from the fest were wonderful. We had a lot of bands, subsequent to the fest, doing their own benefits for the Foundation, locally and around the country. Was it worth our effort? Yes!”

This year Kellerman hopes to see double the attendance of last year and give a stronger focus to the HOH Foundation cause.

“The first year we just wanted to create a general awareness of what it was all about. This year there will be a much stronger focus on what HOH is about, with a strong emphasis at tables and the non-profit section that works with the migrant farm workers. There will be a double CD of last year’s event available, as well as a documentary of the first year that incorporates the music and the message” on sale at the festival.

The CD is currently available now at fail-saferecords.com and interpunk.com. Three-day passes to the HOH Festival are available at harvestofhopefest.com for $49.50.